Set to stun By Xu Fan
With its staggering budget, huge international crew and a stellar cast, Chinese fantasy epic Asura has ambitions to rival any Hollywood blockbuster, Xu Fan reports.
With a staggering budget of 750 million yuan ($113.5 million) and an international crew of 1,800 industry professionals gathered from 35 countries, the upcoming fantasy epicAsura is now the most hotly anticipated blockbuster of China’s competitive summer season.
On Twitter-like Sina Weibo, a barometer for popularity, posts about the film had racked up 390 million views by Tuesday. Nearly 1,800 articles on public WeChat accounts, a mainstream news medium, had garnered 1.22 million clicks in the past three months.
The movie will hit Chinese theaters on July 13.